// BIOND

BIOND is a bio-based film brand by Digidelta, selling to printers and converters across Europe. The existing website no longer reflected the brand’s technical depth or its position in the sustainability market, so I redesigned and rebuilt it from the ground up.

I began with wireframing to restructure the entire product architecture — six film families, two of them still pre-launch — and to define how a technical B2B audience moves from discovery to request. From there I produced the complete hi-fidelity design in Figma: layouts, component system, and the visual language that carries the brand’s sustainability positioning without falling back on generic eco-imagery.

On the development side, I implemented the full design in WordPress and built a custom CO₂ Impact Calculator from scratch — an interactive tool that lets prospects quantify the emissions saved by switching to bio-based film, turning an abstract sustainability claim into a concrete number tied to their own volumes. I also built the multilingual structure across six languages (EN/PT/ES/FR/IT/DE), including fully localized lead capture forms, a technical Download Center, and a certifications layer designed to carry the credibility this market demands.

The result is a site that does two jobs at once: it positions BIOND as a serious sustainable alternative rather than a niche product, and it converts through qualified requests — sample kits, test rolls, and live demos — with each enquiry pre-segmented by intent and contact preference before it reaches the sales team. The redesign also brought the brand into line with the wider Digidelta group ecosystem while keeping a distinct identity of its own.